DO/PURPOSE: Why brands with a purpose do better and matter more. 

A book about purpose-driven entrepreneurship. And the introduction by David Hieatt describes why purpose-driven businesses are different.

“For me, the most important brands in the world make you feel something. They do that because they have something they want to change. And as customers, we want to be part of this change. 

These companies feel human. The founders tell us how the world could be. They bare their soul to us. 

These companies have a reason to exist over and above just to make profit. They have a purpose.

Yes, we admire the products they make. But the thing we love the most about them is the change they are making. 

We love purpose-driven brands”.




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